Athleta launches “Move with Athleta,” a nationwide fitness series promoting empowerment and wellness, starting with a NYC debut featuring fitness influencers and Olympian Mariah Bell.
Athleta has announced the launch of its new fitness series, “Move with Athleta”, a series of community-focused events designed to inspire women through movement, connection, and wellness.
The series debuted in New York City on November 16, offering curated activities at iconic locations like the High Line and Wollman Rink.
The initiative reflects Athleta’s commitment to building confidence and fostering a sense of community among women and girls.
The NYC launch featured appearances by fitness influencers Melissa Wood Tepperberg and Hannah Douglass, along with Olympian Mariah Bell, who participated in classes and performances.
Attendees enjoyed live music, guided wellness activities, and giveaways, including complimentary Athleta products. The brand also announced a $10,000 donation to Figure Skating in Harlem as part of its impact platform.
Future events in the series are planned for cities across North America, including Los Angeles, Miami, and Boston, throughout 2024.
Athleta’s President and CEO Chris Blakeslee emphasized the brand’s aim to intersect fitness, wellness, and style through innovative experiences that align with their mission to empower women.
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